Kathmandu. Nepal Sports and Events Management (NSEM) has announced the
onboarding of Ncell Axiata Limited as the title sponsor of the Nepal Super League (NSL), the first
professional franchise-based football league in Nepal.

This collaboration was announced on Friday amid a special function held in The Plaza, Lalitpur. Under
this partnership, Ncell would power up Nepali fans’ most loved sports, contributing to football
development in Nepal and building an avenue for local talent to showcase themselves. Ncell’s
philosophy of keeping Nepal and consumers connected resonates with the sentiment and passion for
football.

Founded in 2021 and organised by NSEM with technical support from the All Nepal Football Association
(ANFA), NSL has quickly become the backbone of sporting activities in the nation. The competition has
since long grabbed much attention and participation throughout different parts through franchises,
representing its regional roots hence promoting regional pride and togetherness.

The Nepal Super League (NSL) will start its official fixtures on March 29, 2025 with fierce competition
between the seven teams: Butwal Lumbini FC, Dhangadhi FC, FC Chitwan, Jhapa FC, Kathmandu Rayzrs
FC, Lalitpur City FC, and Pokhara Thunders FC. It is an awaited moment of excitement and thrill in the
country as several teams will battle for victory.

Speaking to journalists, Managing Director of Nepal Super League (NSL), Shreyans Karki, expressed his
excitement regarding the collaboration, “We are delighted to welcome Ncell as the title sponsor of NSL.
Together, we hope to take Nepali football to new heights and create a stronger football culture.”
Reflecting on Ncell’s collaboration with the NSL, Umair Mohsin, Chief Commercial Officer of Ncell,
stated: “Our partnership with NSL exemplifies Ncell’s dedication to the development of sports in Nepal.
We believe in the power of football to unite communities and inspire positive change. By supporting the
NSL, we aim to provide a platform for Nepalese footballers to excel and bring pride to the nation. This
collaboration aligned with our theme ‘Here for You’ reflects the immense value and appeal, we place on
sports, embodying the spirit of growth, innovation, and a mutual dedication to excellence.”

NSL was in close association with Ncell since last year, thus marking a memorable moment in Ncell’s
continued engagements toward enhancement of sports along with upliftment of youth throughout the
entire nation. Through this partnership, Ncell reiterates its commitment into promoting the local talents
at the football scene while improving the entire sports infrastructure in the country.

This new season of the league promises to deliver heavy matches, bright new faces, and, of course, a
real taste of the Nepalese culture in football. Ncell’s support for the NSL focuses on sport development,
youth empowerment, and the promotion of healthy lifestyles through sports. It’s more about
connectivity, with sports and Nepal.

This is an investment not only to promote sports talent in Nepal but is also for the viewers and fans who
make such tournaments successful. As a responsible corporate citizen, Ncell has contributed significantly
to sports development and talent nurturing in Nepal since its inception. The company has supported
football, cricket, volleyball, golf, and under its Corporate Social Responsibility, Ncell Foundation has
supported para-athletes in various national and international events.